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Web Marketing Technologies
Web Site Design Checklist
Company Name: __________________________
Authorized Company Representative: __________________________
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Desired Impact of the Site
Rank these marketing factors in their order of importance. The most important
factor ranks as 1, with larger numbers denoting lower rankings in importance.
Leave blank those factors which are not appropriate to this marketing campaign.
- __ To present a favorable marketing presence for the
company or organization
- __ To sell products directly taking credit card information over
the Internet
- __ To encourage potential customers to contact client by phone
or mail
- __ To make available product information and price lists
to distributors and/or customers
- __ Other _______________________________________________________
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Site and Domain Names
Site Name on Masthead: ____________________________________
Domain Name: ____________________________ ___Desired ___Already
Registered
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Site Organization
Please label pages you desire and cross out the rest.
Total number of pages decided upon ________________
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Masthead Graphic
A consistent, persistent marketing message and appearance is highly recommended.
Include a copy of client company's letterhead, brochures, business card, catalog,
etc. so Web Marketing Technologies can present client company's image uniformly.
- Company Logo incorporated in the masthead graphic? Yes ___ No ___ If
yes, please supply a color copy.
- Photo or drawing Yes ___ No ___ If yes,
please supply a copy.
- Typeface/Font preference (if any) __________________________________________
- Preferred colors in palette: _______________________________________
- Additional comments: _________________________________________________________
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Navigation System
The navigation system includes:
- Top and/or Bottom navigational links from the front page and
sectional pages to every page in the system to provide easy, intuitive
visitor navigation and enable Web search engines to follow and index content
on every page. (Circle desired placement.)
- Left-Side Menus with text links are useful on larger sites containing
8 pages or more. They can allow more list items than top or bottom navigational
links and enable visitors to see from any page how to get to any other.
Optional Systems. Circle those desired.
- Left-Side "Buttons" are more expensive and time consuming to
maintain when a change or addition is made to the system. It takes longer
to load many buttons than an image map of the same area.
- Frames System where, typically, a scrolling menu remains on the
left side to provide navigation. We recommend not using frames. They are
very difficult for web search engines and directories to index making
the site less easily promoted which may result in lowered visitor traffic.
- Search Utility can be useful on larger sites of 20+ pages to
help visitors quickly find what they're looking for. (Extra charge applies)
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Basic Page Elements
Make a list for each page of the site that describes each of the following
components.
- Page Title (metadata) which shows at top of web browser.
__________________________________________________
- Page Title displayed to visitors at top of page.
__________________________________________________
- Top-of-page graphic
__________________________________________________
- Text
(Attach separate page or digital file.)
- Image Map (if applicable)
__________________________________________________
- Company ID
__________________________________________________
- E-mail response link to e-mail address:
__________________________________________________
- Trademarks or service marks to be displayed?
__________________________________________________
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Photos and other Images
(List file names.)
- Clipart (Photos are generally preferred.)
__________________________________________________
- Photos Digitized images on a diskette are preferred. Web Marketing
Technologies can scan and return photos if needed.
__________________________________________________
- Animated GIF images. Web Marketing Technologies can make animations
for an extra charge.
__________________________________________________
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Interactive Response Pages
What is the purpose of the Interactive Response Page?
- __ Guestbook for visitors to record comments
- __ Request for information
- __ Product Purchasing System
- __ Other ______________________________
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Metadata for web site promotion
- Keywords (Up to 175 characters)
__________________________________________________
__________________________________________________
__________________________________________________
- Description (Up to 250 characters)
__________________________________________________
__________________________________________________
__________________________________________________
__________________________________________________
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Copyright Notice
May we include a link at the bottom of the each page which includes the
Web Marketing Technologies copyright notice?
___Yes ___No
On behalf of my organization I approve the above plan developed with Web Marketing Technologies to construct a website. I authorize Web Marketing Technologies to use this Website Design Worksheet as the design document for the
project.
Signature _____________________________________ Date
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